Chisel
The Engagement
Chisel Fitness and Hyphen Design have worked together since 2002, stretching the fitness industry in India in to new directions. In it’s latest avatar and new business model, Chisel is rapidly growing with a 100 fitness centres scheduled to open in India, Sri Lanka and Middle East. This new era of Chisel began with Virat Kohli becoming the face of the brand in late 2015.
Industry
Fitness
Engagement Category
Brand Identity
Year
2002
CHISEL
Scope
Babajob is a unique jobs marketplace, founded in 2007 by Sean Blagsvedt and Ira Weise. It connects millions of aspiring job seekers to India’s best employers. Late in 2015, as the business was looking at next round of funds infusion, it felt the need of a fresh brand identity. Unique to this engagement was the need of the business to look and create a similar response in the nooks and corners of the diversity of India, and in its several local languages. And at the same time, Babajob also needed to exist as a contemporary online marketplace and it’s app avatar.
