The Engagement
Babajob is a unique jobs marketplace, founded in 2007 by Sean Blagsvedt and Ira Weise. It connects millions of aspiring job seekers to India’s best employers. Late in 2015, as the business was looking at next round of funds infusion, it felt the need of a fresh brand identity. Unique to this engagement was the need of the business to look and create a similar response in the nooks and corners of the diversity of India, and in its several local languages. And at the same time, Babajob also needed to exist as a contemporary online marketplace and it’s app avatar.
Industry
Online Jobs Marketplace
Engagement Category
Brand Identity
Year
2016
BABAJOB BRAND IDENTITY
The Engagement
Babajob is a unique jobs marketplace, founded in 2007 by Sean Blagsvedt and Ira Weise. It connects millions of aspiring job seekers to India’s best employers. Late in 2015, as the business was looking at next round of funds infusion, it felt the need of a fresh brand identity. Unique to this engagement was the need of the business to look and create a similar response in the nooks and corners of the diversity of India, and in its several local languages. And at the same time, Babajob also needed to exist as a contemporary online marketplace and it’s app avatar.
